If you want to get the maximum profit from a website, you need to get as much traffic as you can. If you want to get the maximum traffic to your website, you need to get to the top of Google.
And if you want to get to the top of Google, you need SEO or 'Search Engine Optimization. Search Engine Optimization is the process of optimizing a website so that Google will be more likely to index it and ensure that it ranks highly for the most relevant keywords and phrases.
For example, if you have a website that sells hats, you might try to get it to rank for the phrase 'buy hat's online. To do this, you would go through an optimization process that would involve both 'on site' and 'off site' strategies. This ebook is going to tell all.